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Guthy Renker, LLC

Welcome to the New Membership Economy.  A radically new way of selling direct where physical subscriptions, membership models, and next generation technology combine to transform the way customers and brands interact.  Gone are the days of simple one-time transactions. Gone are the pains of forfeiting your customer data to the ‘middlemen.  The power of membership and popularity of subscription commerce create ‘sticky’ and authentic connections, drive recurring revenue, and deliver deep consumer insights to help control and enhance the customer relationship. 

OceanX, a spin-off of Guthy-Renker, is the engine that powers this New Membership Economy.  Utilizing our 27 years’ experience selling direct, advanced cloud-based order processing platform, collection of 26 next generation dynamically linked contact centers, and massive network of 413 fulfillment centers, we are unmatched in our ability to deliver physical products directly to customers in a subscription model. 

We are a fully-integrated technology platform company focusing exclusively on physical memberships and subscription services.  Our software solutions enable great brands and passionate entrepreneurs the ability to sell physical goods directly to consumers while providing 100% access to real-time data and deep customer insights.  Easy.  Fast.  Transparent.  We are the enablers of selling direct.  And now, more than ever, selling direct, creating recurring revenue, cultivating forever members, and taking control of your customer data and insights is critical to protecting and growing your brand.



  • Company Type:Private
  • Number of Employees:101-500

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